Jack Dorsey says regular account holders and advertisers want him to simplify the micro-blogging platform.
Twitter’s CEO has hinted at upcoming changes for the micro-blogging site.
Both regular account holders and advertisers find it too hard to use, and when they can’t find what they want from the site they leave disappointed, Jack Dorsey told investors this week.
He said he wants to simplify Twitter, and give users a more personalised experience.
“One-third of the two million new people who come every day come with expectations of what [Twitter] should be, then get disappointed when they can’t find what they want,” Mr Dorsey said at the annual Goldman Sachs Technology and Internet Conference, CNBC reported.
“It’s a lot of work right now.”
Mr Dorsey added that he believes the site is too text-heavy, and said one of the biggest things Twitter is focusing on right now is video.
“We got stuck in the age of typing. The power of text is amazing but in some context you want to see an image or video and [something] more immersive,” he said.
He is also hoping to use video content to drive revenue. “Video is our fastest growing content,” he said. “We’ll be applying a lot of technology to this.”
Earlier this month, Twitter reported its first ever quarterly profit.
“Q4 was a strong finish to the year,” said Mr Dorsey.
“We returned to revenue growth, achieved our goal of GAAP profitability, increased our shipping cadence, and reached five consecutive quarters of double digit DAU growth.
“I’m proud of the steady progress we made in 2017, and confident in our path ahead.”